design & code
Steady Growth
website
Client
Budget
Duration
Softwares
Overview
Steady Growth, an agency seeking to revitalize its brand and online presence, approached me for a comprehensive project involving both rebranding and website design and development. Although I have been focusing primarily on web design and development, my background as an integrated designer—with extensive experience in branding—made this an exciting opportunity to apply my skills holistically.
process
step 1
Logo Exploration
At the outset, finding the perfect logo was a challenge. I experimented with various options, particularly aiming for a monogram icon, but none felt quite right to me.
Experimentation
Explored various options, aiming for a monogram icon.
Creative Block
Initial designs didn't resonate or capture the brand's essence.
Perseverance
Continued iterating to find a direction that felt right.
Step 2
Exploring Visual Identities
Since I didn’t want to get stuck at that initial stage, I chose to move forward and explore potential visual identities. I hoped to find a pleasing balance of shapes and colors, something that would also spark inspiration for the logo. Sometimes, you need to start with the big picture before delving into the details.
Big Picture Approach
Balance of Shapes and Colors
Inspiration Through Exploration
Step 3
Finalizing the Logo
Ultimately, I discovered the perfect monogram that cleverly incorporates an ‘S’ within the negative space, while also resembling a ‘G’.
Clever Design
Brand Representation
Unique Identity
Step 4
Visual Identity System
With the logo in place, I established the brand identity system.
H1 heading
H2 heading
H3 heading
Paragraph
CTA
Colors
step 5
Illustrations
Our aim was to design a website that reflects the competence and technological proficiency of a reliable agency. We envisioned a top-tier website with advanced interactions, seamless navigation, and a simple yet captivating interface. To achieve this, we crafted a unique style of animated illustration.
